[ Customers ]

How Monster Laundry Scaled Its Laundromat Operation with DYNA Robotics

Category:

Customers

Author:

DYNA Robotics

Date:

Oct 2025

We nicknamed our DYNA robot “Sophy Swiftfold.” Sophy adapts and learns how to fold to our customers’ specific needs with our highest standards. With Sophy folding over 200,000 garments from ten different clients in the past 3 months, our team saved thousands of hours to focus on more complex operations and ensure the best customer experience.

Craig & Michelle — Co-Owners, Monster Laundry

[ Background ]

About Monster Laundry

In less than two years, Monster Laundry achieved a 3.7× increase in drop-off and delivery volume. While this momentum drove an 8.7× growth in revenue, the team eventually hit a critical operational constraint: folding speed.

[ The Challenge ]

The challenge: the folding bottleneck

Folding was the most labor-intensive bottleneck, limiting overall throughput even with highly trained staff.

Monster Laundry processes over 1,600 lbs of laundry per week, much of which consists of commercial orders for gyms, yoga studios, and medical offices. These clients require close attention to detail and consistent processing. A typical commercial order might contain 300–500 towels that must be cleaned, folded, and packed within 24 hours.

The team faced a clear challenge: increase folding capacity without expanding headcount or compromising the “perfect fold” standard.

Labor limits. Before deploying DYNA, Monster Laundry ran 4 shifts per day with 1 Laundry Center Attendant per shift. Folding was the productivity bottleneck: while washing and drying each take under 30 minutes and require minimal attention, folding demands the attendant’s undivided focus for over 70 minutes, capping same-day capacity.

Space & cost constraints. Traditional automated folding systems cost over $300,000 and require 100+ square feet of floor space — unrealistic for a neighborhood laundromat like Monster Laundry.

[ The Solution ]

The solution: deploying Sophy Swiftfold

Monster partnered with DYNA to deploy a production-ready robot for laundromats, known internally as Sophy Swiftfold (kudos to Michelle!).

As shown in the timelapse below, DYNA operates continuously in a live laundromat environment, folding at production speed with consistent quality.

Leveraging DYNA’s Robotic Foundation Model (RFM), “Sophy” learned Monster’s specific folding preferences for each customer and achieved consistent high performance using only a small amount of customized data. Unlike traditional automation, Sophy didn’t require a facility remodel.

Seamless integration. Within days, Sophy became part of the daily workflow. Attendants simply transfer a finished load to the robot and move on to the next task, retrieving perfectly folded stacks minutes later.

Continuous learning. “Sophy fits right into our SOPs. It keeps learning and gets faster and faster over time,” says Craig.

Accessible ROI. DYNA’s Robots-as-a-Service (RaaS) subscription model let Monster deploy advanced robotics without significant upfront capital, lowering the barrier to entry for operational optimization.

[ Key Impact ]

Key impact

Increased throughput & productivity. Over the 3 months since Sophy was deployed, it has folded over 200,000 towels from 10 different customers, saving hundreds of hours of attendant time.

Unlocked business capacity. As attendants processed more loads per shift, Monster increased commercial order capacity by 25%.

Scalability & cost efficiency. With no significant CapEx requirement, DYNA lets Monster scale operations instantly. The system acts as an on-demand labor multiplier, eliminating the costs and risks of hiring and turnover for repetitive tasks.

Quality & consistency. Sophy consistently matches Monster’s signature fold standard at a 99% quality acceptance rate, ensuring commercial clients receive the exact presentation they expect, every time.

Employee engagement & customer delight. By removing the monotony of folding, attendants can focus on high-value tasks like order preparation and customer service. The presence of cutting-edge robotics also drove a 15% increase in store traffic.

[ Looking Ahead ]

Looking ahead

With DYNA, Monster Laundry runs faster, smarter, and more consistently — turning its biggest bottleneck into a reliable engine for growth.

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[ Background ]

About Monster Laundry

Founded in Sacramento, Monster Laundry is a full-service operator serving residential and commercial clients with a modern, fully attended facility. Known for standardized procedures, clean presentation, and reliable turnaround, the company has built a strong regional brand while expanding rapidly into pickup and delivery.In less than two years, Monster Laundry achieved a 3.7× increase in drop-off and delivery volume. While this momentum drove an 8.7× growth in revenue, the team eventually hit a critical operational constraint: folding speed.

[ The Challenge ]

The challenge: the folding bottleneck

Folding was the most labor-intensive bottleneck, limiting overall throughput even with highly trained staff.Monster Laundry processes over 1,600 lbs of laundry per week, much of which consists of commercial orders for gyms, yoga studios, and medical offices. These clients require close attention to detail and consistent processing. A typical commercial order might contain 300–500 towels that must be cleaned, folded, and packed within 24 hours.The team faced a clear challenge: increase folding capacity without expanding headcount or compromising the “perfect fold” standard.

Space & cost constraints. Traditional automated folding systems cost over $300,000 and require 100+ square feet of floor space — unrealistic for a neighborhood laundromat like Monster Laundry.

[ The Solution ]

The solution: deploying Sophy Swiftfold

Monster partnered with DYNA to deploy a production-ready robot for laundromats, known internally as Sophy Swiftfold (kudos to Michelle!).As shown in the timelapse below, DYNA operates continuously in a live laundromat environment, folding at production speed with consistent quality.

[ Key Impact ]

Key impact

Increased throughput & productivity. Over the 3 months since Sophy was deployed, it has folded over 200,000 towels from 10 different customers, saving hundreds of hours of attendant time.

Unlocked business capacity. As attendants processed more loads per shift, Monster increased commercial order capacity by 25%.

[ Looking Ahead ]

Looking ahead

Monster Laundry plans to expand to additional sites, with DYNA systems slated as standard equipment for high-volume locations. The owners view general-purpose robots not just as a tool, but as a core investment that expands store capacity, extends human capability, and safeguards quality as their business scales.With DYNA, Monster Laundry runs faster, smarter, and more consistently — turning its biggest bottleneck into a reliable engine for growth.